Bangkok is known for its vibrant energy, its eclectic culture, and its relentless pace. For men navigating this urban rhythm, grooming is no longer a matter of vanity — it’s about presence, performance, and the confidence to face every day with clarity. At TWENTY.TWO CUT, we’ve always believed that grooming should rise above the ordinary. It should be a ritual. A journey. A statement of self-respect.
Now, we’re proud to unveil our most thoughtfully designed grooming experience yet: The Elevated Ritual.
More than just a haircut or a facial, The Elevated Ritual is a curated experience — a blend of precision, science, and indulgence. It is a complete reset that unites our most refined services into one seamless journey. At its heart lies the Power Lift Facial for Men by GUINOT Paris, combined with our premium Aesop scalp ritual, Finest Haircut, and luxury shampoo & conditioner service.
This isn’t about looking different. It’s about looking elevated. Stronger. Sharper. More defined. It’s about reclaiming control over how you show up in the world.
Why Curated Experiences for Men?
Modern men are rethinking grooming. No longer limited to a quick trim or rushed shave, the new expectation is holistic care — where hair, skin, and scalp are treated with equal importance. Men today are CEOs, creatives, athletes, travelers — individuals who demand the best of themselves and, naturally, expect the same from their grooming rituals.
At TWENTY.TWO CUT, we’ve observed this shift first-hand. Our clients aren’t just asking for style; they’re asking for structure. They don’t just want products; they want expertise and results. That’s why we created Curated Experiences for Men: to go beyond the surface and compose grooming journeys that reset, renew, and redefine.
The Elevated Ritual is the pinnacle of this philosophy. It’s engineered performance in grooming form — every step carefully designed to build on the last, so you leave not just refreshed, but transformed.
Inside The Elevated Ritual
The Elevated Ritual is a 2h15 minute journey, blending multiple disciplines into one seamless flow. It includes:
- Finest Haircut for Men – precision cut, tailored consultation, and styling.
- Premium Shampoo & Conditioner – cleansing, hydrating, and energizing with TW.
- Scalp Therapy (15 minutes) – detoxifying, balancing, and tension-releasing massage and treatment.
- Power Lift Facial for Men – a clinical-grade anti-aging treatment powered by GUINOT Paris.
Every stage is both practical and restorative. It sharpens your image while grounding your energy. Let’s dive deeper.
1. The Finest Haircut for Men
At TWENTY.TWO CUT, a haircut isn’t just maintenance. It’s craftsmanship. Each cut begins with a personal consultation, where our barbers study not only your hair type but also your lifestyle, face shape, and even daily routine. Do you travel frequently? Do you prefer a low-maintenance style? Or are you looking for something bold and statement-driven?
Using precision scissor work and advanced clipper techniques, we craft cuts that enhance natural structure. The result: clean lines, sharp edges, and balance. A haircut that works with you — not against you.
The session doesn’t end when the scissors stop. We finish with styling guidance using premium men’s grooming products, so you know exactly how to replicate the look at home.
2. Premium Shampoo & Conditioner
What sets our wash apart is the detail. We don’t rush through it. We elevate it. Using TW’s botanical-infused formulas, every wash nourishes both hair and scalp. The lather is rich but non-stripping, leaving hair lightweight yet strong. The conditioner restores hydration, softens texture, and boosts natural shine.
This step is performed with a scalp massage, stimulating circulation and setting the tone for deeper relaxation. It’s not just cleansing. It’s preparation — creating the perfect foundation for what comes next.
3. Scalp Therapy (15 minutes)
Your scalp is the soil of your hair. And yet, it’s one of the most neglected areas of male grooming. Pollution, sweat, and stress often leave the scalp clogged, irritated, or fatigued.
That’s why our Scalp Therapy is more than relaxation; it’s restoration.
- Assessment: Our stylist evaluates scalp health for signs of dryness, redness, or buildup.
- Treatment: Depending on your needs, we apply detoxifying serums, purifying mists, or calming oils.
- Massage: Using firm, deliberate pressure, we stimulate blood flow and lymphatic drainage, relieving tension not just in the scalp but also in the temples, jaw, and neck.
- Results: A lighter, cleaner, more balanced scalp. Relief from irritation. Enhanced follicle function. A clear-headed sensation that lasts.
Clients describe this therapy as a “reset button for the head.” It’s quick but powerful, making it the perfect complement to the haircut and facial.
4. The Power Lift Facial for Men
The centerpiece of The Elevated Ritual is the Power Lift Facial.
Aging is natural. But how you age? That’s a choice.
At TWENTY.TWO CUT, we designed the Power Lift Facial for men who want to stay sharp, sculpted, and confident. Powered by GUINOT Paris, this 60-minute treatment is tailored for male skin — thicker, more sebaceous, and often neglected.
Here’s how it works:
Step 1: Consultation & Skin Analysis
Every face tells a story. Before treatment, we conduct a detailed skin assessment — analyzing hydration, elasticity, lines, and stress zones. This ensures that every technique and product is targeted to your skin’s unique needs.
Step 2: Controlled Exfoliation
Using a precise blend of physical and chemical exfoliants, we gently clear away dead cells, smooth roughness, and open pathways for active ingredients. Skin immediately feels refreshed, clean, and ready.
Step 3: Lifting Massage
Through structured, firm movements, we perform a lymphatic drainage massage. This isn’t a spa rub. It’s sculpting. It reduces puffiness, defines jawlines, and improves circulation.
Step 4: GUINOT’s Anti-Aging Complex
Here, science takes center stage. We apply GUINOT’s powerful blend:
- Retinol – boosts cell turnover.
- Vitamin C – brightens and evens skin tone.
- DNA & Dermostimuline – reinforce cellular repair.
- Collalift – strengthens skin structure.
These penetrate deeply, working at the dermal level to stimulate collagen, reduce fine lines, and restore firmness.
Step 5: Organic Botanical Mask
To balance the intensity of the actives, we apply a cooling organic mask — rich in botanicals, vitamins, and hydration. It soothes inflammation, locks in moisture, and amplifies the lifting effect.
Step 6: Nutrient Infusion
Finally, we infuse the skin with 56 revitalizing vitamins and minerals, awakening cellular repair and fortifying the skin against external stressors like pollution and UV.
Step 7: Protective Finish
A lightweight moisturizer seals everything in. For daytime treatments, we add SPF upon request. The finish is matte and clean — no residue, no heaviness.
The result:
- Brighter, tighter, and smoother skin.
- Defined contours and a sharper jawline.
- Restored presence and confidence.
The Power Lift Facial is recommended for men 30+, especially those facing early signs of aging, high stress, or urban exposure.
Experience the Journey
What sets The Elevated Ritual apart is how these steps integrate. The haircut sharpens your image. The scalp therapy relieves stress. The facial restores strength. Together, they create an engineered flow of renewal.
At the end of the session, you don’t walk out looking “different.” You walk out looking better. Sharper, fresher, more defined — as if the best version of you has been unlocked.
Why GUINOT and TW?
We don’t partner with brands casually. GUINOT Paris and Aesop represent the pinnacle of what we believe in: science-driven results and sensorial excellence.
- GUINOT: Trusted globally for clinical-grade skincare. Their men’s treatments balance scientific precision with safety, delivering visible anti-aging results without invasive measures.
- TW Skincare: Known for their plant-based formulations and iconic scents, TW products turn ordinary cleansing into a luxury ritual, respecting both scalp and hair health.
Together, these brands amplify our vision: elevated care, engineered performance.
The Value of Rituals in Men’s Grooming
Why call it a ritual? Because grooming is more than maintenance. Rituals are deliberate pauses in a fast world — moments of recalibration.
When you sit in the chair at TWENTY.TWO CUT, you’re not just getting a service. You’re stepping into a space where time slows down. Where grooming becomes self-respect in action.
The Elevated Ritual is your reset button — not just for your look, but for your energy.
Who Is It For?
The Elevated Ritual is designed for:
- Professionals in high-pressure roles who need to project presence.
- Entrepreneurs and creatives who thrive on confidence and clarity.
- Men 30+ looking to slow aging and maintain structure.
- Travelers and expats exposed to stress, pollution, and irregular routines.
- Any man who values performance — not just in his career, but in himself.
It’s not vanity. It’s strategy.
Pricing & Booking
The full Elevated Ritual package is priced at 3,500 THB. Considering it includes a premium haircut, scalp therapy, Aesop wash, and GUINOT’s clinical Power Lift Facial, it represents exceptional value for an experience of this caliber.
Bookings can be made directly via our website or in person at TWENTY.TWO CUT, Sukhumvit 22.
Why Choose TWENTY.TWO CUT?
Bangkok is filled with barbershops. But TWENTY.TWO CUT is more than a barbershop. We are:
- Award-winning grooming specialists blending barbering with advanced skincare.
- A destination, not just a chair — designed for men who value luxury and performance.
- A team of experts, from barbers to aestheticians, trained in both artistry and clinical care.
- A cultural hub for modern masculinity — where grooming becomes lifestyle.
We’re not in the business of trends. We’re in the business of transformation.
Final Word: Elevation is a Choice
In life, the details matter. Your handshake, your posture, your style — they all communicate before you speak. Grooming is no different.
The Elevated Ritual at TWENTY.TWO CUT isn’t about chasing youth or vanity. It’s about showing up as the best version of yourself. It’s about control, presence, and strength.