More Than a Barbershop, A Lifestyle Movement for the Modern Man

More Than a Barbershop, A Lifestyle Movement for the Modern Man

In the heart of Bangkok’s vibrant Sukhumvit 22, there’s a place where a haircut becomes a ritual, a facial becomes a reset, and a beat becomes a state of mind. That place is TWENTY.TWO—not just a barbershop or facial bar, but a lifestyle concept redefining modern masculinity.

Founded on the idea that grooming should be immersive, expressive, and holistic, TWENTY.TWO brings together precision haircuts, high-performance skincare, music, culture, and community under one roof. It's a haven for men who care about how they look, how they feel, and how they live. And now, we’re adding another layer to the experience—music.

With the launch of TWENTY.TWO Label Records, we’re proud to announce our first original single and EP, a project that extends our philosophy beyond the barber chair and into your headphones.

From Grooming to Groove: TWENTY.TWO’s First Single

Our debut track, simply titled “TWENTY.TWO CUT”, is more than just a song—it’s the soundtrack of who we are.

Drifting on a mellow, late-night groove, the single captures the rhythm of Bangkok after dark. You can feel the city slow down, streetlights flickering like distant memories, the soft hum of scooters fading into the night. It’s in this atmosphere—reflective, understated, honest—that TWENTY.TWO CUT finds its voice.

Built on a minimalist beat and soulful vocals, the track invites listeners to pause the rush, breathe in the moment, and find calm in simplicity. Much like the experience of settling into our barber chair, the song is a reminder that peace is found in the details—the edge of a blade, the scent of shampoo, the quiet ritual of transformation.LYRICS EXCERPT
Night falls slow I breathe it in
Streetlights hum the softest hymn
Shadows dance where dreams begin
Twenty Two Cut I’m diving in

These are not just lyrics—they’re a reflection of our identity. The TWENTY.TWO CUT isn’t just about the style—it’s about how it makes you feel. Centered. Confident. Completely present.

The Soundtrack of a Lifestyle

The single is part of our upcoming EP, which will continue to explore the inner world of the modern man: his hustle, his silence, his rituals. Each track is designed to mirror the TWENTY.TWO experience—a blend of sleek aesthetics, emotional depth, and cultural confidence.

We believe music and grooming belong together. Just like choosing your fade, your fragrance, or your favorite facial, the soundtrack you choose reflects who you are. That’s why TWENTY.TWO Label Records was born—to create sound that feels like home to the modern man. Not loud. Not aggressive. Just real, rhythmic, and reflective.

Where Style Meets Soul

Step into TWENTY.TWO, and you’ll quickly see: we’re not your typical barbershop.

Here’s what sets us apart:

  • Tailored Haircuts with Character
    Our barbers are more than skilled hands—they’re artists who understand bone structure, personal style, and subtle expression. Whether it’s a modern crop, classic taper, or a statement fade, every cut is personalized.
  • The Facial Bar for Men
    We offer high-performance skincare treatments made specifically for men’s thicker, oil-prone skin. Detoxifying masks, LED light therapy, beard area treatments, and hydration infusions—all in a space that respects your time and your image.
  • Head Spa & Scalp Rituals
    Our signature head spa includes deep cleansing, pressure-point massage, essential oils, and mood lighting. It’s not just a shampoo—it’s a meditative break from Bangkok’s intensity.
  • Curated Grooming Products
    From pomades to serums, we stock only the finest products from Hanz de Fuko, Aesop, and other premium grooming brands. Everything we recommend, we use ourselves.
  • Music Meets Ritual
    While you get your cut or facial, a DJ booth softly spins vinyl, creating a vibe that’s laid-back yet elevated. Want to mix your own set? DJs are welcome to book the booth and collaborate.

TWENTY.TWO Is About Slowing Down

In a city that never stops moving, TWENTY.TWO is a space that invites men to pause. That’s the heartbeat behind our grooming rituals—and now our music. We believe that self-care isn’t a trend. It’s a discipline. An act of self-respect. A decision to show up for yourself before you show up for the world.

Just like the lyrics say:
The world can wait, let time recede / Twenty Two Cut, I feel complete.

That’s the essence of TWENTY.TWO. Whether you’re here for a beard trim, a deep facial detox, or just a moment to clear your head, our space is built for that retreat.

More Than a Shop—A Movement

Our goal isn’t just to run a successful grooming business—it’s to create a movement. One that challenges old ideas of masculinity. One that celebrates creativity, wellness, and quiet confidence. One that says a man can care about how he looks, how he feels, and still be real.

Through TWENTY.TWO CUT the song, and the upcoming EP, we’re putting this philosophy into the world in a new way. The music reflects the same careful detail we apply to every haircut, every treatment, every product on our shelf.

Come for the Cut, Stay for the Culture

So what’s next?

More music. More collaborations. More moments of reflection. We’re already planning events where DJs and barbers team up for live vinyl + grooming nights, new capsule grooming kits, and of course, the full EP release under TWENTY.TWO Label Records.

For now, you can listen to “TWENTY.TWO CUT” on streaming platforms and experience the sound of calm confidence—our soundtrack for the modern man.

TWENTY.TWO CUT is not just a barbershop. It’s not just a song. It’s a statement.