TWENTY TWO CUT LAUNCHES TIERED MEMBERSHIP PROGRAM, RAISING THE BAR FOR MODERN BARBERING AND MALE GROOMING

TWENTY TWO CUT LAUNCHES TIERED MEMBERSHIP PROGRAM, RAISING THE BAR FOR MODERN BARBERING AND MALE GROOMING

Twenty Two Cut, the capital’s destination for precision barbering, skin-first facials and vinyl-laced atmospheres, today unveiled a three-tier monthly membership program that redefines routine grooming as an elevated lifestyle. From unlimited haircuts to complimentary DJ-night access, the new packages—The Classic Cut, The Grooming Essentials and The Full Experience—deliver a full spectrum of perks tailored to today’s style-savvy professionals.

“We built Twenty Two Cut on the conviction that grooming shouldn’t feel like an errand—it should feel like an event,” said Thanat “Tee” Wattanapong, co-founder and creative director. “Our memberships turn bi-weekly trims and facials into a seamless ritual, powered by priority booking, exclusive product savings and the same craft barbering that put us on Bangkok’s cultural map.”

THE MEMBERSHIP LINE-UP

1. The Classic Cut — 1,500 THB / month
Created for clients who like to stay sharp every two weeks, this entry tier includes two any-style haircuts with any barber, a 10 percent discount on all facial treatments, priority booking privileges, and a complimentary drink upgrade—whether that means a second cold-brew or a Glenfiddich 12 on the rocks.

2. The Grooming Essentials — 2,500 THB / month
Perfect for busy executives chasing a board-room-ready look, members receive two haircuts and one 30-minute facial each month, plus 10 percent off beard-trim or colouring services. Extras include free vinyl use, a guest drink, and a birthday-month upgrade to a 45-minute facial.

3. The Full Experience — 3,800 THB / month
For tastemakers who demand nothing short of perfection, this flagship tier offers up to one haircut per week, one premium facial (45- or 60-minute) monthly, and 15 percent off the entire Twenty Two Skincare and hair-care portfolio. Members enjoy complimentary entry to the shop’s after-hours DJ nights, invitations to private product drops, and the power to gift a free guest haircut once every three months.

TWENTY TWO CUT LAUNCHES TIERED MEMBERSHIP PROGRAM, RAISING THE BAR FOR MODERN BARBERING AND MALE GROOMING

RAISING THE GROOMING BENCHMARK

Since opening its industrial-minimal doors in 2021, Twenty Two Cut has blurred the line between old-school barbershop culture and contemporary skin science. Certified barbers transition fluidly from classic pompadours to textured crops, while the studio’s estheticians deliver AHA resurfacers and LED light therapy inside a soundtracked lounge of hip-hop, funk and house.

“With these memberships we’re rewarding loyalty in ways that matter,” noted Dr. Kanokwan Sirichai, in-house dermatologist and head of facial innovation. “Consistent trims preserve shape, but consistent skincare protects barrier function. That synergy is why our Full Experience tier couples unlimited cuts with a monthly 60-minute facial.”

DESIGN DETAILS THAT ELEVATE THE EVERYDAY

  • Priority Booking – Members lock in prime evening slots through a private portal, sidestepping wait-lists that can stretch to two weeks.
  • Complimentary Upgrades – Whether it’s double-espresso cold brew or a Japanese single-malt, members enjoy premium drink options without the surcharge.
  • Community-Driven Perks – Unlimited-tier members gain entry to vinyl-only DJ sessions and whiskey tastings hosted in collaboration with local distilleries.

HOW TO JOIN

Memberships are live now and can be activated in-store or online at twentytwocut.com/membership. All packages renew monthly with no long-term contract; cancellations or tier switches can be managed with 10 days’ notice via the customer dashboard.

ABOUT TWENTY TWO CUT

Located in Bangkok’s creative enclave of Thong Lo, Twenty Two Cut is a next-generation grooming house where craft barbering meets dermatologist-backed skincare. From vinyl listening stations to cold-brew on tap, the space is engineered for the discerning modern man who values both precision and experience.