In an era where grooming and creativity have fused into a powerful personal statement, Hanz de Fuko continues to lead the charge. With a brand built on originality, boldness, and uncompromising quality, the men’s grooming pioneer has unveiled its latest movement—The Creative Renegade Campaign—a series that brings style and self-expression together in unapologetically authentic form.
This time, Hanz de Fuko partnered with one of Southeast Asia’s most prolific singer-songwriters, Nathan Hartono, to kick off this celebration of creative individuality. The Singaporean star, known for his soulful voice, modern style, and sharp sense of identity, headlines a 3-part video series where he shares not only the secret to his ever-iconic hairstyle but the creative process that drives both his music and grooming routine.
A Renaissance for Men’s Grooming in Asia
The partnership between Hanz de Fuko and Hartono represents a broader movement in men’s grooming. The traditional stigma surrounding men caring too much about their hair has long faded—especially in Asia, where cities like Seoul, Singapore, and Bangkok are now hotbeds of grooming innovation and influence.
Hartono embodies this new wave of masculinity—cool, creative, and intentional. In the Creative Renegade campaign, we see a shift in language around men’s hair: from something purely functional, to a tool of transformation. Whether he’s prepping for a stage performance or an off-duty day at a coffee shop, Hartono styles his hair with as much precision as he writes a melody.
“I’ve always believed that how you present yourself on the outside reflects how you feel inside,” Hartono says in the series. “Nothing makes a first impression quite like a well-groomed head of hair.”
Classic Pompadour: Rock & Roll Revival, Rewritten
There’s no denying the cultural power of the pompadour. Synonymous with legends like Elvis Presley and James Dean, the pomp remains the go-to cut for men who want to combine style, strength, and swagger. But what makes this vintage look 2025-worthy is how it’s being modernized for the Asian aesthetic.
Hartono’s take is sleek and adaptable: the sides are kept faded and tight while the top boasts ample volume without looking too forced. The magic lies in volume and structure, and this is where Hanz de Fuko’s Quicksand becomes essential.
Step-by-Step Breakdown:
After a fresh wash, Hartono preps with a dry shampoo spray to mattify and lift the roots. With a round brush and blow dryer in hand, he builds shape from crown to front. Then, using a coin-sized amount of Quicksand, warmed in his palms and distributed in a zigzag motion from the roots, he adds both hold and texture.
Unlike traditional waxes or gels that flatten or clump, Quicksand—infused with diatomaceous earth and jojoba seed oil—keeps hair light, matte, and malleable all day. To lock the final silhouette? A quick mist of Style Lock Hairspray.
What Makes Quicksand So Effective?
In a market saturated with styling products, Hanz de Fuko’s Quicksand has stood out for years—and in 2025, it’s still leading the pack. It’s part styling wax, part dry shampoo, making it perfect for men with fine or oily hair.
What’s in it?
- Diatomaceous Earth: Absorbs oil and adds volume
- Jojoba Seed Oil: Breaks up clogged pores and nourishes scalp
- Spearmint and Eucalyptus: Naturally invigorate and soothe the scalp
This product is a workhorse for achieving the ideal pomp—especially in humid climates like Singapore, Manila, or Bangkok, where oil control and staying power are essential.
Slick Back: Suave, Sophisticated, and Street-Ready
The second episode of the Creative Renegade series showcases a style that's been a favorite across generations: the slick back. Whether you channel Don Draper, David Beckham, or James Bond, this cut oozes clean confidence.
Nathan Hartono approaches the slick back with signature refinement. It’s not greasy or weighed down. Instead, it’s light, breathable, and perfectly parted—ideal for the man-on-the-go who transitions from the studio to the stage to the street.
Here’s how he does it:
Start with damp hair. Blow-dry using a rat-tail comb to reinforce the parting. For volume, a round brush adds shape without puffiness. Once dry, Hartono preps the roots with Quicksand for a touch of grit. Then, he applies Heavymade, a water-based pomade, across the hair using palms and fingers to achieve a high-shine, high-control look.
Want a more formal edge? Follow with a medium-toothed comb to sharpen the silhouette. Going for casual? Just use your hands for a lived-in texture that doesn’t try too hard.
Heavymade: The Slick Back Hero
Heavymade isn’t your grandfather’s pomade. It combines strength with ease, providing a long-lasting hold that rinses out effortlessly. What’s more, it’s packed with organic plant extracts like:
- Mallow Flower and Lemon Peel: To purify and balance scalp oils
- Burdock Root: Known for preventing hair thinning
- Horsetail Fern: Rich in silica to strengthen hair shafts
This formula not only styles—it nurtures. In tropical or urban climates, where moisture, pollution, and heat collide, it’s your best defense against frizz, flattening, and fading.
Why Creative Expression Is the New Grooming Standard
Hanz de Fuko’s message through its Creative Renegade campaign is clear: hairstyling is an extension of creativity, not just hygiene. As Hartono explains, "My hairstyle isn’t just about appearance—it sets the tone for how I show up in the world, how I perform, how I feel.”
For the Asian male audience—often bombarded by generic style advice from Western influencers—this collaboration is a refreshing and empowering shift. It puts Asian hair texture, humidity challenges, and individual style journeys at the center of the conversation.
And it couldn’t come at a better time. In 2025, men are investing more than ever in self-care. From personalized skin regimens to hair-focused wellness routines, grooming is now about wellness, identity, and artistry.
Grooming Trends in 2025: The Future Is Functional
So where is men’s hairstyling heading this year? According to the stylists at TWENTY.TWO CUT, there are three major trends shaping the future:
1. Hybrid Products – Think Quicksand. Products that multitask—style, nourish, protect, refresh—are essential for modern life.
2. Soft Masculinity – Styles that embrace movement, softness, and shape—like tousled waves, curtain cuts, and grown-out fades—reflect a more fluid understanding of masculinity.
3. High-Performance Grooming – Products that work hard in any condition, from rooftop gyms in Singapore to beach parties in Bali, are no longer luxury—they’re expected.
TWENTY.TWO CUT x Hanz de Fuko: A Shared Vision
At TWENTY.TWO CUT, we’ve long shared Hanz de Fuko’s philosophy: style should serve individuality. Whether you’re a creative renegade like Nathan Hartono or a minimalist who prefers structure and subtlety, the right products elevate your look—and your confidence.
In our Bangkok studio, we carry the full Hanz de Fuko product line and offer tailored grooming experiences for every hair type and lifestyle. We believe in pairing iconic products with personalized care, because every head of hair tells a different story.
Final Word: Creativity Starts at the Scalp
Hanz de Fuko’s Creative Renegade campaign is more than a product promo—it’s a manifesto. It reminds men across Asia and beyond that grooming is no longer just about maintenance—it’s about mindset.
Whether you're sculpting a pompadour that channels rock ‘n roll royalty or slicking back your strands with urban sophistication, what matters most is how you feel when you see your reflection.
Thanks to Nathan Hartono, Hanz de Fuko, and the Creative Renegades around the world, men are rewriting the rules—one pomade, one spray, one hairstyle at a time.